Gloria Vanderbilt Jeans

Gloria Vanderbilt Jeans is a former top denim brand with a rich history from the 1980s that was in need of a revitalized look and feel. Playing off the idea of “Being” & “Be Glorious”, Riedel Creative is a member of the team that developed a value-based, repositioning campaign that leverages A-list media talent with executions across digital, OOH, POS, and social channels. 

 
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Services Rendered:

Brand Refinement
Campaign Strategy
Campaign Design
Packaging Design

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