Gloria Vanderbilt Jeans

Gloria Vanderbilt Jeans is a former top denim brand with a rich history from the 1980s that was in need of a revitalized look and feel. Playing off the idea of “Being” & “Be Glorious”, Riedel Creative is a member of the team that developed a value-based, repositioning campaign that leverages A-list media talent with executions across digital, OOH, POS, and social channels.